The Latest Podcasts

The Impressive Digital Marketer on How to Write the Best Copy Ever Sales copy has had an overhaul. Copywriters have to be weary of the purpose and medium of their writing, in order to select the most effective “voice”. Fairly recently, direct response copy has become relevant again and it’s an extremely interesting way to

The Impressive Digital Marketer Talks Social Media for eCommerce If you operate an eCommerce website and you’re not using social media to its full capacity, you’re missing out on traffic and sales. Everyone and everything is on social media; brands, your family, people’s pets, your competition. So, how do you stack up? Tom Silvey and

The Impressive Digital Marketer on Brand Jacking By no means a new phenomenon in the digital world, brandjacking is something that businesses have to be aware of, because hijackers are becoming more and more smart in their tactics. So how do you protect your business – and what exactly is brandjacking? Elise Bannan and Sam

The Impressive Digital Marketer Presents our Voice Search Podcast Voice search is rapidly gaining more attention in our day-to-day lives, with 50 billion voice searches happening in 2015 alone. The question is: is your website prepared? Impressive’s own Caleb Wynne and Russ Macumber get together to discuss how to optimise your website for voice search,